Stop chasing every new algorithm. Your SEOFOMO is just a symptom of a weak core strategy.

 Let's talk about the elephant in the room: SEOFOMO.

It’s the fear that you're not optimizing for the right thing. You see everyone talking about optimizing for Large Language Models (LLM), and you worry your content won't be picked up by the next generation of search.

You hear about AEO Answer Engine Optimization, and you wonder if your pages are structured to provide the direct answers users now demand. You know AIO and GEO are emerging, but where do they fit into your already crowded roadmap?

I've been in digital marketing for over two decades, and the noise has never been louder. But here's my take: don't let SEOFOMO paralyze you into inaction.

Instead of trying to boil the ocean, take a segmented approach to your visibility. Yes, we need to optimize for how large language models interpret our brand. Yes, we need to build local relevance for GEO to capture "near me" intent in a voice-driven world.

And absolutely, we need to ensure our technical SEO foundation is flawless so that AIO models can crawl and understand us in the first place.

Build your strategy on a rock-solid base of technical SEO and user-centric content. Then, methodically expand into the nuances of AEO, LLM visibility, and GEO. Don't just chase the fear. Build the machine that captures value across every segment of search.