SEO results are now defined by machines, not just searches. The shift to AEO, GEO, and LLM is here.

We need to have an honest conversation about what SEO results actually look like in 2024.

For years, we defined success by rankings on a search engine results page. But the game has fundamentally changed. We are no longer just optimizing for Google’s crawler.

We are now optimizing for Large Language Models (LLM) and Generative Engine Optimization (GEO). When someone asks an AIO platform a question, if your brand isn’t part of that summary, you are invisible.

This is where Answer Engine Optimization (AEO) becomes critical. The days of stuffing keywords are over. To get real SEO results today, your content must establish entity authority. You have to structure data so that machines, whether a traditional search bot or an LLM, trust you as the primary source.

If you are not maintaining your digital presence for this multi-format future, your organic visibility will plummet. The only path to sustainable SEO results is building a brand that answers questions so definitively that every algorithm has no choice but to cite you.