We spend a lot of time debating the same old SEO ranking factors. Backlinks. Keywords. Site speed.
But in 2026, that debate feels incomplete. We’re no longer just optimizing for a search engine results page. We’re optimizing for large language models, answer engines, and generative AI outputs.
The maintenance of your traditional SEO is now table stakes. The real competitive edge lies in AEO and AIO. If your content isn't structured to be referenced by an LLM or pulled for a GEO snapshot, you’re invisible in the spaces where search is actually growing.
The core SEO ranking factors that built the last decade of the web haven't disappeared. Authority and relevance still win. But how those factors are weighted now includes how well your entity is understood by the machine. It’s about optimizing for the model, not just the crawler.
The pros are treating SEO, AEO, and AIO as a single, unified architecture. Are you still optimizing for a world that’s already evolved?
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